May 21
As I have written before, tracking the impact social media has on your company is essential. Social Media can help engage new clients/participants as well as maintain contact with your existing clients/participants. However, because social media does not run on a 9-5 schedule it is important to find systems that will have you covered 24/7 …
Permanent link to this article: http://evaluatingeffectiveness.com/socialmetrics-sumall/
Jan 09
In his January 5th column, Thomas Friedman uses the US Air Force as a case study for fiscal discussions currently occurring in Washington. This same concept can also be applied to non-profits operation. In his article, Friedman looks at the OODA Loop, a four step process that is ingrained in fighter pilots through training. OODA …
Permanent link to this article: http://evaluatingeffectiveness.com/ooda-observe-orient-decide-act/